thank you for visiting us

Welcome to MainStreet Roswell, a proud member of New Mexico MainStreet! We are always accepting new members and we encourage you to join our wonderful organization. Please join us in our efforts to develop and maintain a thriving, diverse and vibrant local economy. The MainStreet Roswell Program is actively seeking partners who understand that attracting and keeping people in the downtown is key to developing and enhancing a strong local economy, all of which will have direct economic benefits for local businesses, property owners and the entire city. A healthy downtown business climate draws local and regional customers which also benefits businesses throughout the region.

New Mexico Main Street

Upcoming Events

Help us decorate for the holidays!

Creating a great holiday feel downtown isn't cheap. We have a great partnership with Jesse McDaniel who helps us make it beautiful, but we need help to pay for this. Please sponsor a tree today!

Small Business Saturday

This Nov 30, be a part of the 10th annual holiday shopping tradition that brings together communities in support of their favorite small businesses. Find out how you can get in on one of the biggest days for the Shop Small Movement.


First Friday

The First Friday Downtown Market in December will be December 6! Shop local and get some great gifts. We will also have some amazing family activities for the holidays.

Community Christmas Tree

Thios will be our second annual community tree decorating. Join us December 6 for amazing family fun. More details will be available on our Facebook page soon. Bring your own ornament or help decorate from ornaments community members brought last year. We have not had an issue with them walking away, but be aware they are out in the public. If you would like to get yours back, please take it down before January 1.

Xcel Energy Electric Light Parade

Enter your float today for the 2019 parade. The theme this year is 'Sounds of the Season'. It is free to enter and you can win trophies and bragging rights. Enter today. The parade will be held Saturday, December 6 at 6 p.m.