Downtown Roswell is the heart and soul of our city. As the heart goes, so does our entire community. Our downtown tells us who we are, who we were, and how the past has shaped us. Downtown is the place of shared memory where people still come together to live, work, and play.

With the COVID-19 shutdown, our merchants are suffering. We need to completely support them by continuing to shop local. Many of the locations are now creating online shopping options - several where you can pick up curbside. Buy all your gifts locally, not from the big box stores.


Fatman's Downtown

Beef Jerky, Craft Soda, New Mexico flavored gourmet snacks, souvenirs and more!

Ancients of Days

Order by phone: 575-623-2222. Shipping, curbside delivery and local delivery on larger purchases. Need a gift? Buy a gift certificate and have it mailed with your message!

Barringer's Blossom Shop

Delivering our Sweet Shoppe Truffles, fruit baskets and snack baskets. Send a plush animal to a little one to place in their window! We are offering curbside pickup and NO CONTACT Delivery. Give us a call! 575-622-1590

Bullock's Jewelry

Text Orders: 575-622-7451 (you can call there too, but text is faster) Pickup (by appointment only) and delivery, free shipping on orders/repairs over $100. Shop online on their website where you can see and purchase most of their in-store products.


Calico Cow Fabric & Gift Shop

High quality fabrics, notions, patterns and handmade gifts

Casa Bella Boutique

Order by phone: 575-910-8113 Curb side pickup, delivery, or shipping. Need a gift? Buy a gift certificate and have it mailed!

Desert Rose Soaps

Order by phone: 505-966-6032 I am currently keeping the shop closed per governors mandate but I'm posting on my Facebook page and doing phone orders with curbside pick up or email / Facebook orders.

Downtown Nutrition

order by phone: 575-551-2932 Curbside pickup or delivery


Imagine That Scrapbooks & Gifts

Order by phone: 575-622-5252 Order by email: Shipping or curb side pickup available. Need a gift? Buy a gift card and have it mailed!

Once Again Consignment Resale

They are highlighting items on their Facebook VIP Page here: Payment options include FB Pay, Venmo, Paypal and other online payment options. Need a gift? Buy a gift certificate and have it mailed!!

Rustic Essentials Soap Company LLC

Shipping or curb pick up available (for pick up orders, just select curbside when ordering online) You can purchase a $25 voucher (gift certificate) here: Soap Voucher

She's a Dandy

Rustic Chic Boutique. Order by phone (text or call): 575-626-8712 Order by email: Shipping or curb pick up available Need a gift? Buy a gift certificate and have it mailed! Shipping or curb pick up available Need a gift? Buy a gift certificate and have it mailed!


Stellar Coffee Company

Call or walk in to order: 575-623-3711 Currently open for take-out, call-ins, curbside pickup and pay, and delivery. Open hours are currently 7am-7pm. (subject to change) Check out their food, beverage & bulk tea/coffee bean and menu on their facebook page.

Tascosa Office Supplies

Phone Orders: 575-623-1206 delivery or curb pickup available wide assortment of office & school supplies also, service on Canon & Sharp copiers You can see some of their available supplies on the corporate website here - but order LOCALLY by phone!

El Toro Bravo

Oorder by phone: 575-622-9280 Take out orders or delivery with Doordash & Tuyu Ask about their family package!

Martin's Capitol Cafe

Order by phone: 575-624-2111 Take out, curb side pick up, or ask about Doordash delivery


Crash City CrossFit

Ph: 575-637-9022

MainStreet Arts/The Gallery

The Gallery is temporarily closed due to the Corona Virus. Private art classes will currently continue as scheduled. Please visit the Artists pages on our website and use contact information to be inspired. Need a gift? Buy a gift certificate and have it mailed!!

Pecos Flavors Winery & Bistro

We carry a nice selection of New Mexico made products including; coffee, green chile foods, sauces, stew mixes, chocolates, pecans, pistachios, and cheeses. Also available are wine accessories for all of your wine needs. We have a wide variety of New Mexico wines with more than a dozen labels and over 80 different varieties and blends.

Hekate's Cave Metaphysical Shop

Hekate's Cave is a unique gift shop featuring unusual gifts, Incense & Burners, Candles and Accessories,Tarot and Oracle Cards plus Bags, Crystals, Jewelry, Books (always 10% off) Swords & Knives, Smudging Herbs & Accessories, Statues, Handmade Leather & Hardbound Journals, Custom Made Oils from Old World Recipes, Waters & Washers, Diffusors, Zen Table Top Gardens & Wishing Stones,Chalices & Cast Iron Cauldrons, Mortars & Pestals, Dream Pillows, Calligraphy Pens & Ink, Sealing Wax & Seals, Leather Medicine Bags, Leanin' Tree Greeting Cards, Drums, Chakra Tuning Forks, Hemp Free Backpacks, Hand Carved Wood Boxes, Tibetan Bells and Singing Bowls and much much more! 

thank you for visiting us

Welcome to MainStreet Roswell, a proud member of New Mexico MainStreet! We are always accepting new members and we encourage you to join our wonderful organization. Please join us in our efforts to develop and maintain a thriving, diverse and vibrant local economy. The MainStreet Roswell Program is actively seeking partners who understand that attracting and keeping people in the downtown is key to developing and enhancing a strong local economy, all of which will have direct economic benefits for local businesses, property owners and the entire city. A healthy downtown business climate draws local and regional customers which also benefits businesses throughout the region.

New Mexico Main Street